About

Lašský poklad is an annual tourism product of the Lašská brána Beskyd destination, a contractual partnership between the towns of Kopřivnice, Štramberk, Příbor and the village of Hukvaldy. The game is coordinated by Kulturní dům Kopřivnice, p. o.

The aim is to bring visitors to the region, extend their stay, encourage walks through the historic parts of the towns, and motivate repeat visits — through a seasonal outdoor multi-generational game with physical stations placed in the landscape.

Awards

The Lašský poklad competition is now in its 6th year. For the 4th edition, the towns and villages of Lašská brána Beskyd received the Beskydy-Valašsko tourism destination award as the Best Tourism Product of 2024.

2026 theme — water as the memory of the landscape

This year we are preparing a new visual treatment of the central character Lašánek and the entire graphic concept of the project, focused on the theme of "water". We also want to make the game playable in an adapted form for foreign visitors (EN, PL).

The game starts on 31 May 2026 and ends on 31 October 2026.